How we got the shot

Our map case (804) looking fantastic. But how did we get the shot?

Towards the end of 2010, Aquapac organised a photo shoot for our 2011 range and we thought it’d be interesting to give you a bit of a behind-the-scenes peek at how we got the shot.

The original idea for the shot
Dave Willis, the photographer we commissioned, tells us how he made our map case, which could have been a boring run-of-the-mill composition like the one on the right, into something far more exciting and vibrant.

“Map cases are great products that we all use. 

Product photos can be a challenge but we used a combination of location, unusual camera angle and some creative additional lighting to do the product justice. 

The Kaituna map case is waterproof to 5 meters so we took in the river and got it wet! Then we made it big and bold with a wide angle lens to make it the centre of attention. 

We added some off-camera flash to brighten it up and add some highlights, and placed a person in the background to add the human touch. 

The combination of authentic location, environment, creative lighting and attention to detail has resulted in a shot that shows off the product and gives a feel for how well it does it’s job.”
To read the full article on this photo-shoot along with equipment notes and technical details visit the Aquapac-sponsored NASOP website

Dave lining up the actual shot